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Guide To Advertising On Instagram-The Power Of Social Media

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Introduction

There are so many reasons to get excited about the Instagram platform. It now has a billion active users and businesses of all kinds are seeing excellent results from setting up a profile and advertising with Instagram.

Instagram Ads are not the most expensive way to promote your business and brand but it is not a cheap option either, so you really need to get it right to see the highest returns. And this is what this guide is all about.

The Power Of Social Media-

The first social network to use stories as we know them today was Snapchat. In fact, this was the core feature of that app and the one that set it apart. Snapchat was a surprise hit, despite being built on some slightly shaky code, and so it wasn’t long before the other major players had jumped on board. YouTube introduced reels, and Facebook brought us Stories (also available on Instagram). Twitter gave us Twitter Moments, and Skype created Skype Highlights. The idea behind a story is unique and quite unlike other forms of content found on social media. A story is a post that is usually delivered through a different feed than the rest of a user’s content, and that is only available for a short period of time. After this, the story will disappear and no longer be available.

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